“Let’s say a clothes shop owner has his shop running around the street corner.”
“He wants to let people know about his shop’s presence there and somehow get the people to locate his shop easily.”
“He plans to make use of internet to get this job done.”
“All he needs is to add a business location of his storefront on the map that matches the relevant search terms for his business category making it easy for users to identify the place.”
Here GMB and the role of local SEO comes into picture.
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
(Image source : Google Images)
Gmb (Google My Business) is listing that makes your business accessible through local search results i.e. searching for products/services of business within nearby location from the map.
Engage with customers on Google for free
‘With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.’
Get customers with a great Business Profile
‘You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.’
Give customers more ways to reach you
‘Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.’https://www.google.com/intl/en_in/business/