How Hidden text and links affect SEO ?


Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. Text (such as excessive keywords) can be hidden in several ways, including: Using white text on a white background Locating text behind an image Using CSS to position text off-screen Setting … Read more

What are Doorway pages in SEO?


Doorway pages direct towards certain websites or webpages created to push its rankings highly for specific search queries. They could be done with malicious intent or for spamming users to check the same website/webpage again and again. It creates a bad user experience because they lead to multiple entry points to similar webpages in user … Read more

What are Link Schemes ?

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. The following are examples of link schemes which can negatively impact a site’s … Read more

What are Sneaky Redirects ?

Redirecting is the act of sending a visitor to a different URL than the one they initially requested. There are many good reasons to redirect one URL to another, such as when moving your site to a new address, or consolidating several pages into one. However, some redirects deceive search engines or display content to … Read more

What is Automatically generated content ?

Automatically generated—or “auto-generated”—content is content that’s been generated programmatically. In cases where it is intended to manipulate search rankings and not help users, Google may take actions on such content. These include, but are not limited to: Text that makes no sense to the reader but which may contain search keywords. Text translated by an … Read more

What is Scraped Content ? Avoid SEO Self-Kill

Content Scrapping Some website owners use content taken (“scraped”) from other, more reputable sites on the assumption that increasing the volume of pages on their site is a good long-term strategy regardless of the relevance or uniqueness of that content. Purely scraped content, even from high-quality sources, may not provide any added value to your … Read more

What is Keyword Stuffing?


Keyword Stuffing in SEO “Keyword stuffing” is a black hat SEO practice. It aims at filling a webpage with keywords in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear repetitively as a list or group, or out of context (not as natural prose). Filling pages with keywords unnecessarily … Read more