SEO Keywords Basics: Beginners Guide 101

This post is about basics of keywords. This is our second post. Read All About Keyword Institute HERE.

What are Keywords in SEO?

SEO Keywords are specific words, terms, and phrases that help create relevant content for a website. Every website is niche-based. Your website content is focused upon a specific product/ service, subject of interest, or area of expertise. Its content can be broken down upon analysis to identify some specific words, terms, and phrases that help build the context. Website Owners and SEO Professionals use them to optimize everything on a web page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

On the other hand, Search Engines crawl the content of the websites for indexing with respect to its keyword specific information. Based on an end-user search query, it retrieves search results that list websites based on the search terms they rank for. Users enter their “search queries” which is processed by the search engine to retrieve the results page a list of indexed websites based on their ranking. Website Ranking depends on a combination of search engine optimization, search volume, competition, trust flow, and commercial intent.

Understanding Keywords


Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.

A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

– WordStream

In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.

Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.

– SemRush

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”

If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

– Moz

Keywords are the words and phrases that people type into search engines to find what they’re looking for.

Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of the SEO industry tends to use this terminology. Most people would call them Google searches or queries. Just know that keywords are synonymous with both of these things.

– Ahrefs

SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content to improve search engine rankings for those terms.

Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition, and commercial intent.

– Backlinko

SEO keywords example

Here the user searches for the search term ‘self-help books for beginners’. Google retrieves the most trusted pages in the topmost search results page along with featured snippets and ads and a list of related searches that is popular and most searched along with the user’s search term.


Keywords For Ads: Definition

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.

When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.

A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad positions.

You can add match types to your keywords to help control which searches your ad can be matched with.

– Google Ads Help

Keywords For Ads : Example

Here user uses Keyword Planner to get more keyword ideas from his keyword term ‘winter wear for men’ to understand its monthly searches, Competition, and Ad bid for Ad impressions.

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