Keyword Mapping Guide: Successful Keyword Mapping Strategy for your Website

Keyword Mapping Basics

As you can see from the below chart, the goal here is to list out your URLs and then place the keywords that will be associated with that particular page in the column below it.

seo-example-site.comseo-example-site.com/technical-seoseo-example-site.com/link-buildingseo-example-site.com/keyword-research
SEO company, SEO Companies, SEO Near me, SEO, Search Engine Optimization CompanyOn-site SEO, on-page SEO, Meta optimization, title tag, header tags, meta descriptionsBacklinks, link building, link building companyKeyword research, keyword strategy, informational keyword(s), navigational keyword (s), commercial keyword(s), transactional keyword(s)
SEO Service(s), Search Engine Optimization Service(s)Duplicate content, H1 Optimization, Technical audit, technical audit example, on-page correlationsLink Building Company, Backlink provider, Link re-seller, link outreach, link outreach companyLong tail keyword(s), short tail keyword(s)
broad match, phrase match, exact match
Marketing company, digital marketing company, digital marketing, marketing, search engine marketingTechnical SEO company, on-page SEO company, on-site SEOOff-page SEO, anchor text ratios, guest posts, PBNs, niche edits, Tier 2, Tiered links

If you’re trying to determine the best way to choose keywords, we recommend you read our keyword research post. For those looking into other free research sources, we suggest using the “People Also Ask” section of Google and clicking through each relevant question. PS – we’ll include a script that you can use in google chrome to scrape this data (free from Pablo Rosales)!

Next, map out the internal anchor text you’ll use when linking to these pages. This should really only have one to three keywords. Ideally, try to keep it 1-2.

Internal link anchor text is different than external anchor text rules. You can go super aggressive with your anchor text ratio for internal links, so map out keyword appropriately but keep in mind that you won’t need to create more than three variations. internal links.

Hint – the keyword is usually the keyword inside of your URL path.

Ex. /link-building-guide

This page should primarily use the short tail link building unless you REALLY just want to rank for the “guide” modifier.

seo-example-site.comseo-example-site.com/technical-seoseo-example-site.com/link-buildingseo-example-site.com/keyword-research
SEO CompanyTechnical SEOLink BuildingKeyword Research

If this seems obvious to you…great! that means you understand SEO. You should be mindful, however, that not everyone on your team is an SEO expert like you. For example, we find that by mapping out the usage of keywords, your content writers and other team members will benefit by decreasing difficulty by at least 500% (a lot).”

Ultimately, the keyword map should provide you a lot of clarity on what you have targeted and what you will need to target.

Once you map out the initial keywords with your money pages and your pillar content (pages that are meant to convert or bring in traffic), you’ll want to map out the longer tail variations of your keywords.

For example – If you want to rank for “Link Building” you’re going to need supporting content. Therefore, you’ll want to specifically target something like “what is a backlink”. If you want to rank for “Keyword Research”, then you can write “what is a long tail keyword” “short tail vs. long tail”, “keyword modifiers”, and so on.

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