9 Types of Keywords To Drive More Traffic

Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when
your organic views start coming in. More views, more potential customers, more conversions,
more profit.

Which type of keywords should we use to really maximize our SEO effort?
You should use different keywords to target different audiences at each stage of the funnel.
That way, you can reach a broader range of people and increase your chance of securing a
customer.
Take advantage of the strengths of different types of SEO keywords to truly optimize your web
pages.

  1. Short-tail keyword :

Short-tail keywords are short keywords (surprise!) that are made up of three words or less.
Sometimes they are also called the head keyword.
It’s very difficult to pinpoint the clear search intent for short-tail keywords since it’s used at the
very first step of researching for stuff.
You should have a targeted short-tail keyword that will be scattered across your website. Then
back them up with other types of keywords.
Characteristics: high search volume, high competitive rate, broad search intent, low conversion
rate; use it as a theme keyword that appears consistently throughout your website.

  1. Long-tail keyword :
    Long-tail keywords consist of more than 3 words and are more specific than short-tail
    keywords.
    The most important thing you have to know with a long-tail keyword is you can easily pinpoint
    the search intent. And more often than not, the searchers are more ready to purchase.
    Let’s look at an example, “ 4 x 12 fl oz S.Pellegrino mineral water”.

This definitely means the searcher is looking for websites that sell this mineral water. So if you
want to target them, you know you’ll need to have the price, shipping fee and your store location
on the website.
Characteristics: low search volume, low competitive rate, specific search intent, high
conversion rate; use this for targeted pages especially product page and blog posts.

  1. Short-term fresh keyword :
    When you think about fresh keywords, you need to think about something that is hyped recently
    such as the latest blockbuster title.
    You can make use of a fresh keyword’s explosive volume of search to attract more organic
    views, but be prepared for a harsh fall when the hype is over.
    The thing with fresh keywords is, you can chime in with the latest news and attract some new
    audience, breaking from your old, existing audiences.
    Characteristics: explosive search volume, medium competitive rate, specific search intent, high
    conversion rate; use it to create up-to-date content for view.
  2. Long-term evergreen keyword :
    Evergreen keywords are those that is relevant all the time. The search volume might fluctuate
    every now and then but there won’t be extreme changes.
    So for pieces focusing on evergreen keyword you need to make sure that it can age gracefully,
    or better yet, keep it updated perhaps once a year.
    The views may not be explosive, but they will be consistent. Double that with the stretch of time,
    you will have a sizeable amount of views with this one content.
    Characteristic: moderate search volume, medium competitive rate, specific search intent, high
    conversion rate; use them to craft detailed, informative pieces that can be updated regularly or
    age well.

  1. Product defining keyword:

This is the keywords that explain and describe your product.
It’s not just a Keyword Tool, it’s an LSI Keyword Research and Planning Tool. See the
difference?
When searchers go for product defining keyword they are already at the early stage of
purchasing.
All they need is a little more information to click on that checkout button.
The best way to get your product targeting keywords is very simple, just look at your product list,
then create detailed description for each of them.
Now look at those descriptions and pick out two fundamental keywords. Add them to your
product name, and there you have it.
Characteristic: low search volume, low competitive rate, specific search intent, high conversion
rate; use it on your product pages to stand out from the generic crowd and match user intent.

  1. Customer defining keyword
    :

You have your targeted persona right? If you don’t, create an imaginary profile for your targeted
audience.
The more detailed you can be, the more information you can use to your advantage.
Let’s use this again as an example, instead of just “LSI Keyword Research and Planning Tool”
add in your customer defining keyword: LSI Keyword Research and Planning Tool Built for
Marketers.
Characteristic: low search volume, low competitive rate, specific search intent, high conversion
rate; use it to address your customers directly to create a sense that the product is tailored
made for them.

  1. Geo-targeting keyword
    :

You can target a specific neighborhood, city, state or even country using geo-targeting keyword.
This is especially useful for smaller local businesses where you’d want to attract the most
relevant customers, the local customers, to your storefront.
How can I get my geo-targeting keywords? Well, this is actually the easiest keyword to acquire
on the list. The area that your business serves is your geo-targeting keywords, just that.
Characteristic: low search volume, low competitive rate, specific search intent, high conversion
rate; critical for local business and delivery base business.

  1. LSI keyword
    :

LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to
your main keyword.
Let’s look at it this way, your main keyword is lemon, its LSI keywords could be lemon tea,
organic lemon, lemon nutrition etc.
LSI keywords are useful in a sense where you can create topics to fit a broad theme and target
all the smaller branches all based from one root keyword.
LSIGraph is a great tool that will automatically give you a list of LSI keywords together with their
search volume and competition. Just type in your main keyword and voila happy content
planning.
Characteristic: low search volume, low competitive rate, specific search intent, high conversion
rate; boost ranking signal for main keyword and good for content creation.

  1. Intent targeting keywords
    :

When a user performs a query, their intent will fall into these 3 categories:
● Informational
Users want general information on a specific item or topic. So use keywords like benefits of,
ways to, guide on, facts. These keywords tend to appear in informational contents aiming to
educate the reader. You can also make use of the Ws like where, what, who to craft your
informational content.
● Commercial
Users with commercial intent are more serious about making a purchase. So start using
keywords like specifications, expiration date, place of origin, shipping fee, etc to give a clearer
and product-specific information.
● Transactional
This is the last step before a user places an order. At this point, they are comparing products
from multiple stores and trying to get the best deal. Use keywords like these, best price, sale,
best quality, guaranteed, no fuss refund, etc to make them feel comfortable to buy from you.

TL;DR
There are 9 types of keywords: shorttail, longtail, short-term, long-term, product defining,
customer defining, geo-targeting, LSI and intent targeting. All of these keywords have their
special strength that can multiply your SEO efforts when used in different situations. Now that
you know how to use them, happy optimizing!

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